Question

41Which of the following is most supported by the information in the article?A Companies are now adopting highly innovative marketing techniques developed in political campaigns.B Consumer-product companies invented micro-targeting so that they could perfect their "ground game."C For many decades, political parties ignored micro-targeting, believing it to be wasteful and inefficient.D Companies have had more experience with micro-targeting than have political parties.E Though companies and political parties both use the same micro-targeting techniques, companies don't worry about a potential customer's political beliefs.

Answer 1

A alternativa correta é a B.

De acordo com o texto, as técnicas de “micro-targeting”, ou direcionamento de marketing exclusivo para determinado grupo de pessoas, são mais efetivas tanto para vendas, quanto para as campanhas políticas.

A informação pode ser encontrada no início do terceiro parágrafo, onde se afirma que as companhias passaram anos até conseguir dividir sua base de consumidores em diversos segmentos.