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SPORT BUSINESS NEWS PROPERTY TECH SHOWBIZ MOTORS
aroma MATEMATION
Examiner
The new generation of Irish designers leading a
fashion revolution
Saturday, April 28, 2018 - 12.00 AM
Fashion Revolution Week and the millennials behind it want to break the spell of fast fashion
Carolyn Moore meets the new generation of Irish designers prioritising sustainable style.
When Richard Malone opened London Fashion Week in February, Vogue's Sarah Mower wasn't the
only critic applauding the Irish designer's ongoing commitment to sustainability
J"A new generation that does its ethics by showing exciting fashion."
"It's something I can be excited by, and customers and stores can be excited by, because I'm
looking at new ways of making things, and the conversation about sustainability is really important
to the design," he says [...]
"I don't think you can make anything contemporary without considering sustainability
Realistically, the world doesn't need any more clothes, but if that's what you're going to do, you have
to at least consider sustainability ...)"
Fashion designer Jennifer Byrne, 26, agrees that segregating sustainable fashion' distorts the
conversation "It needs to be incorporated into our approach to fashion [...]" she says. "... it just needs
to be the new way -- that's the only option."
"Fashion is a medium for people to express themselves and show their creativity and their
personality." (..)"but that shouldn't have to come with a huge environmental or social impact."
| Fashion Revolution Week -- an annual campaign marking the anniversary of the Rana Plaza
factory collapse which killed more than 1,000.] workers in Bangladesh [...) - has been encouraging
consumers to take to social media and ask, "Who Made My Clothes?" Byrne says L.) We need to reach
a point where we don't have to ask the question, because we know brands have taken sustainability
and ethics into consideration."
Textile artist and activist Aoife Banks agrees. [...] "At end of the day, it shouldn't be down to the
consumer tom​

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