Question

RETAILERS BEWARE: TEENS WANT INSTAGRAMMABLE EXPERIENCES MORE THAN CLOTHESPiperJaffrey’s biannual “Taking Stock of Teens” survey notes that teen spending is down year-over-year. [...]A Business of Fashion op-ed warned of the results, “It’s undeniable that this generation is spending less on clothing than their parents and could carry those frugal habits with them into adulthood. That could mean even lower customer traffic numbers and further declining sales at department stores and specialty retailers. [...]Teens are early adopters of a lot of new consumer technologies, and they can actually make or break a market by deciding whether or not to introduce the adults in their lives to a new tech. [...] What some businesses are struggling with now is how to attract the elusive teen consumer—and what to do once the cultural tides shift among teens and you’re no longer cool any more. [...]According to a survey done by IBM and the National Retail Federation, teenagers prefer shopping in person but a majority find it incredibly boring unless there’s a fun or interesting experience attached. [...]SCHMEISER, Lisa. Retailers beware: teens want instagrammable experiences more than clothes. Available at: . Accessed on: 19 Sept. 2018.4.


How much influence do teens have regarding new consumer technologies?
(5 Pontos)

a) struggling
b) decisive
c) minor

Answer 1

Resposta:

Alternativa B - Their influence is really decisive, as they have the "power" to literally destroy a brand/company with just a couple internet posts.

Explicação:

That's about it