THE GOVERNMENT IS TO ANNOUNCE A PACKAGE OF MEASURES DESIGNED
TO DESTROY BARRIERS TO WOMEN SUCCEEDING IN THE WORKPLACE
Among the initiatives is a national campaign to encourage businesses to sign up as “exemplar employers” offering women help with flexible working, time - share, and good quality part - time work.
New national standards should be determined for local education authorities, requiring them by April to offer schoolgirls “careers information, advice and guidance which is free from gender stereotyping”.
Communities Secretary Ruth Kelly will say: “The best of business already understands the benefits that flexible working delivers, but it’s time the rest jump on board. There is a practical business reason - helping women harness their full potential is worth up to £23 billion a year to the UK economy, according to the Commission.
“So my message to business is clear, this is not about political correctness, this is about improving your profit margins”. She will add: “We have given parents the basic rights to improve their choices and help them succeed at home and at work. But the challenge now is to ensure we establish a long – term change in attitude and a major expansion of opportunities, with businesses helping individuals make the most of their talents.”
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