Question

Selling in Order to Buy


In many ways, Tupperware reinforced the ideal of the efficient home and kitchen. Actually, Tupperware was meant to help housewives maintain freshness and cleanliness in food storage and preparation. Tupperware also helped fulfill the postwar desire for consumer goods. When asked how she recruited new dealers to her Tupperware distributorship, Jean Conlogue noted, "We tried to fill a need for something that they wanted, like new carpet, or a new refrigerator, and then we would map out for them how many parties they would have to hold." The company further reinforced consumption with their promotions and prizes. As rewards for their high sales, Tupperware dealers were rewarded with top-of-the-line appliances, from washing machines to double boilers.





According to the text,Tupperware’s goal was to
Escolha uma opção:

a.
increase prices in supermarkets.

b.
decrease food storage.

c.
become a consumer.

d.
help housewives keep freshness in food storage.

e.
promote prizes.

Answer 1

Resposta:

letra D ajudar donas de casa a manter os alimentos frescos

Answer 2

Resposta:

Letra D

Explicação:

ajudar as donas de casa a manter o frescor no armazenamento dos alimentos.