Question

How can an auto/property insurance company better engage with consumers under 35?.

Answer 1

A motor vehicle insurer can better relate to younger consumers, under 35 years of age, expressing themselves in a more informal way, presenting a differentiated language to draw the attention of customers.

Adaptation to the market/public

More practical services that involve the internet such as CSS is something that can help in this interaction.

The Customer Service Service (via electronic), that is, the CSS (SAC in Brazil), aims to ensure that every website or digital platform has access for customers to contact assistants for complaints or for them to clear up their doubts.