Question

Marketing de relacionamento tem como objetivo construir relacionamentos de longo prazo mutuamente satisfatórios com seus componentes-chave, afim de conquistar ou manter negócios com eles. Suas estratégias estão descritas abaixo, com a EXCEÇÃO da alternativa.
a) Interações em redes sociais
b) Centralização de informações
c) Atendimento de cliente
d) Informações sobre a oferta de produtos
e) Programas de fidelidade

Answer 1

Relationship marketing is a part of customer relationship management ( CRM ) that aims to satisfy customers or clients in order to gain their loyalty and maintain good relationship for long term business .

• interactions on social networks
• customer service
• information on product offerings
• loyalty programs

All of the above are strategies of relationship marketing used by organizations EXCEPT centralization of information. This does not fall under relationship marketing strategy. Centralization of information is when all data and information related to the organization are  stored, managed and maintained  in one central source or database .

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