Question

Is What is the stifference between uncontrolla meda
and controlled media in public relations

Answer 1

In advertising, for example, one controls the frequency, positioning and placement of key intended messages but control comes as a cost: one purchases that ability. Though most expensive, this form of “controlled communication” is more comfortable to many executives, and resources tend to gravitate in that direction.

Journalists strive for balanced objective reporting directly and through the use of sources which makes “control” challenging. Social media, is, well, unmediated, which means there’s even less control.  In other words, PR professionals manage what we can but the final edit belongs to others.